“We entered the programme at a strategic moment in the development of our company with the objective of raising new funds. We were supported in the management of our activity: scenario modelling, search for financing, cash management, etc. Our on-trade and off-trade commercial strategy was also challenged by experts to enable us to diversify our outlets and significantly increase our sales, in France and abroad”.
SASSY is an avant-garde and sophisticated brand that brings Norman cider up to date. The company offers a range of 5 ciders combining finesse and lightness. SASSY stands out from its competitors thanks to its young, colourful and healthy brand image.